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Newsletter Articles

Engage residents with digital marketing 

May 16, 2023

Build it and they will come? Maybe in the movies.

More realistically, it’s “Build it and start marketing.”

So how do you do it? And cost-effectively—especially now that inflation is barreling ahead with no end in sight?

Deep breath. Let’s talk it out.

Reaching more qualified traffic, speeding up rental agreements, and hosting more virtual activities and contactless tours needs a clear plan of action for your online presence.

Think small screens

Research shows that more than 85% of potential residents visit a community’s website first. And 50% of them do so on their phones.1

Knowing this, it’s important to make sure your site is “mobile first,” which just means it’s designed for smaller screens and has relevant, bite-sized content that people can easily share and scan on the go.

Find out how to get found
Being found online starts with a great search engine optimization (SEO) strategy. If you don’t know what that is, it’s exactly what it sounds like: a process of planning and implementing key words that help you get found without the help of paid ads.

Working with local businesses and service providers like us can elevate your ranking on search engine results pages (SERP) thanks to the power of cross-visitation.

Privacy concerns
Even though many browser companies are blocking—or planning to block—third-party cookies, a properly maintained site with great content and a great SEO strategy can avoid most privacy issues.

Make it easy
Technology makes virtual and contactless tours simple.

This streamlines both your operating costs as well as the lives of your potential new residents—and keeping a move seamless will help win them over.

Be sure to have a FAQ list on your site so your staff doesn’t have to field a lot of questions. Knowing what to expect will help ease the stress of a mover too.

And don’t forget the all-important amenities section that details all the features they’ll get—from internet, video, and home automation to countertop>
Helpful tip: Use bullet points wherever possible. It helps streamline details and it’s easier to read.

Contact Claire Holmes, Claire.Sims@cox.com
Manager, Digital Sales & Marketing


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