March 15, 2021
When COVID took away this school's stage, Cox used technology to help bring it back.
There’s no doubt that isolation has had an impact on kids in the Coronavirus Era. Virtual learning has been a focus for school systems – while extracurriculars and “nonessential” activities continue to be affected, leaving many kids without a vital outlet for connection with peers.
That’s what happened at , in Clark County Nevada. Closed for face-to-face learning since the pandemic hit in March of last year, a drama class of 22 middle schoolers, led by passionate teacher Candy Wilder, found school performances jeopardized by an inability to meet face-to-face. “They’re theater kids, so they perform,” said Ms. Wilder, “They want to put that strong face forward, and it makes me very proud as their teacher. But I know they are missing out on those opportunities, and it’s heartbreaking.”
Driven by a vision of delivering human connection where it’s needed most, Cox took matters into its own hands. Bringing in Oscar-winning director, , along with some cutting-edge technology, the company coordinated a virtual production that let these young stars shine in the performance of a lifetime. Instead of a typical school play, each student received tablets programmed with animation technology, to voice the characters in an animated film, from the safety of their own homes. Everything from rehearsals to students reactions to the animated characters drawn in their likeness was captured on film for a behind the scenes look at what will be become a fully produced animated short – broadcast on TV this May.
For Cox, this effort represents another step in an ongoing commitment to deliver human connection where it's needed most and a demonstration of the power of technology to bring people closer. "We were honored to work with these students - and proud to help bring them together in this special way" said Rachel Negretti, Director, Brand Strategy.
As for the kids reactions to their animated characters? You’ll have to watch the film to see.
You'll find more information and tips to keep kids inspired during the pandemic here.