October 25, 2021
Trick or Trash is keeping Halloween sweet and sustainable.
In the United States alone, more than 600 million pounds of candy are purchased each year for Halloween. Because candy wrappers aren’t typically recyclable, the vast majority end up in landfills – or even worse, our oceans.
To address this challenge, Cox has partnered with Rubicon and the National Wildlife Federation for a campaign called “Trick or Trash” to recycle Halloween candy wrappers to divert the waste from the landfill.
"As a global leader in sustainability, our goal is not only to reduce our impact on the environment, but encourage others to do the same," said CEI VP of Environmental Sustainability Ira Pearl. "The Trick or Trash program is yet another opportunity to educate and empower young people to reduce waste, embrace recycling, and contribute to a more sustainable community."
Last year, 730 schools and small businesses across the country participatied in the Trick or Treat campaign and helped divert an estimated 7,000 lbs of wrappers and packaging from landfills and oceans.
Wrappers that are collected are processed by Trick or Trash partner g2 revolution, which will use the plastic from the wrappers to make new products like waste bags that are used by animal shelters. Through the Trick or Trash campaign, we can all work together to help keep the planet clean.
Get involved and encourage your friends and family to help "stuff the box" at a location near them. Check out the full list of Virginia locations below.
For more information, visit www.trickortrash.com.