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CONVERGE | Community

How to Support Small Businesses During the COVID-19 Pandemic

June 23, 2020

Ways to help keep local retailers in business, no matter your budget.

While social distancing and shelter-in-place orders may have you spending more time at home, it doesn’t mean you can’t support your favorite small businesses. From purchasing a gift card to sharing positive reviews online, you can help local retailers no matter your budget. Here’s how you can lend a helping hand to your community during the COVID-19 pandemic. 


Shop Local


Even though it may be more convenient to buy your favorite products from big-name retailers, you can help support small businesses by shopping local. Purchase groceries from farmers and pop-up markets. Look for common household items—like toilet paper and disinfecting wipes—at hardware stores or shops selling home goods. Many small businesses are offering contactless, curbside pickup, so you can still shop your favorite stores safely.


Buy a Gift Card


Even if your favorite restaurant is closed or unavailable for sit-down service, you can still show support by purchasing a gift card. Pay it forward now and indulge later, when you can enjoy your go-to dish in person. You can also pick up gift cards for friends and family members who live nearby. Whether it be their favorite dinner spot or a new restaurant they’ve been wanting to try, treat them to the chance to do so once shelter-in-place orders have been lifted. Many other businesses—like clothing boutiques, spas and florists—are also offering gift cards, so it could be a great time to think ahead for birthday or holiday presents for your loved ones.


Order Takeout


When you run out of groceries or are craving food from your favorite eatery, consider ordering takeout from local restaurants. If you used to eat out every Friday night, try keeping your routine consistent when possible. While you may not get the same experience of dining in, you can still enjoy the same flavors that you love, all in the comfort of home. Some businesses may offer free local delivery depending on your proximity, but you can also order from several mobile apps, including Postmates, DoorDash and GrubHub. Just connect your mobile device to your wifi, select your favorite dishes and you’ll have dinner at your door in minutes.


Spread the Word


You don’t have to spend money to support your favorite business. Reshare their social media posts and encourage your community to visit their store or browse their products online. You can also leave a positive review on their website or Yelp, which can help them appear higher in search results and drive more customers to their business. 


Tip Extra


Say thank you to the businesses you love and the people working to keep them afloat by leaving a tip when possible. From delivery service drivers to cashiers to kitchen staff, you can lend a helping hand to employees who may rely on tips to pay the bills. Even if it's just a few dollars, a little goes a long way. 


Now more than ever we must help our communities any way we can. Whether you want to make a purchase or spread the word, do your part to support small businesses during the COVID-19 pandemic.

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