It's not about us. It's about all of us.
April 23, 2020
Giant billboards are popping up in Cox communities this week. They're a symbol of the times we're living in and a reminder of what’s really important - each other.
The human spirit unites in times of crisis and finds inspiration in acts of kindness, small and large. These are the times that turn everyday people into heroes. That show our differences to be small. And remind us of the greater connectedness we all share.
We’re reaching everyone we can with messages of connection.
From grocery carts that want shoppers to “Help a senior you know get the things they need." Or pizza boxes reminding you to “Call your grandma." Or bringing a smile to your face with an unexpected message that, "Mom’s thinking about you, too."
We’ll meet people where they are, near essential businesses and health centers. Online and in social media feeds.
The goal is simple - lend an optimistic voice in a time of need. Remind people of the power of connectedness to get through difficult times. And if we’re lucky, lift the human spirit for just a moment at a time when it’s needed - #NowMoreThanEver.
As to why the messages appear without a Cox logo? It's not about us. It's about all of us.
By Rachel Negretti