• Contact Us
  • Select a Location
    Close Location Selection

    Current Location:

    Let us know the location you'd like to browse.

    Select a Location
    OR

Opting In or Out of Nielsen TV Rating Tracking

Solution

Nielsen TV ratings, also known as Nielsen ratings, are a measurement system that helps determine the viewership size and composition of television programming in the United States using a rating system capturing customer data.

Note: For more information on how Nielsen tracks data, visit their Digital Privacy site at www.nielsen.com/digitalprivacy.

The following information explains how to opt-in and opt-out of Nielson TV rating tracking, as well as how to view additional details regarding Nielsen measurements.

Opting-In

Refer to the information below on how to opt-in to Nielsen TV rating tracking.

Note: Opting-in to rating tracking does not affect your viewing experience.

If opting-in through the…Then…
Contour App for iOS and Android

A notification displays when opening the App. Click Allow to opt-in to tracking.

Web Opt-in is automatic.

Opting-Out

Refer to the information below on how to opt-out of Nielson TV rating tracking.

If opting-out through the…Then complete the following steps…
Contour App for iOS
  1. From your device, access Settings.
  2. Tap Privacy & Security, then tap Tracking.
  3. Tap Contour App.
  4. Tap the Allow Apps to Request to Track toggle setting to Off.

    Note: To opt-in again at any time, repeat this process and change the toggle setting to On.
Contour App for Android


Note: Steps may differ slightly depending on your device.

  1. From your device, access Settings.
  2. Tap Privacy, then tap Advanced.
  3. Tap Ads.
  4. Tap to enable the Opt out of Ads Personalization toggle.

    Note: To opt-in again at any time, repeat this process, tapping the Opt out of Adds Personalization toggle to re-enable it. 
Web 

Notes:

  • If you use more than one browser, such as Google Chrome or Microsoft Edge, then you must complete this process for each browser.
  • If you use the same browser on multiple devices, then this process must be completed on each device.
  • If your browser uses cookie-blocking technology, you are opted-out by default. If you delete your cookies, you must opt-in again.
  1. From your browser, navigate to priv-policy.imrworldwide.com/priv/browser/cookie-policy.html.

    Result: Your current tracking status displays.

  2. Click the please click here Opt-Out link.

    Result: The status updates and displays as opted-out.

    Note: To opt-in again at any time, repeat this process, clicking the please click here Opt-In link.

Viewing Additional Information 

Use the following information to locate additional details about Nielsen measurements.

If viewing through…Then…
Contour App for Android or iOSIn the upper-left corner of the screen, tap the profile icon to access Settings, then tap Nielsen Audience Measurement.
Web 

From the Home screen, in the upper-right corner, click Terms and Policies.

Search for More Articles