Nielsen TV ratings, also known as Nielsen ratings, are a measurement system that helps determine the viewership size and composition of television programming in the United States using a rating system capturing customer data.
Note: For more information on how Nielsen tracks data, visit their Digital Privacy site at www.nielsen.com/digitalprivacy.
The following information explains how to opt-in and opt-out of Nielson TV rating tracking, as well as how to view additional details regarding Nielsen measurements.
Opting-In
Refer to the information below on how to opt-in to Nielsen TV rating tracking.
Note: Opting-in to rating tracking does not affect your viewing experience.
If opting-in through the… | Then… |
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Contour App for iOS and Android | A notification displays when opening the App. Click Allow to opt-in to tracking. |
Web | Opt-in is automatic. |
Opting-Out
Refer to the information below on how to opt-out of Nielson TV rating tracking.
If opting-out through the… | Then complete the following steps… |
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Contour App for iOS |
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Contour App for Android |
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Web | Notes:
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Viewing Additional Information
Use the following information to locate additional details about Nielsen measurements.
If viewing through… | Then… |
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Contour App for Android or iOS | In the upper-left corner of the screen, tap the profile icon to access Settings, then tap Nielsen Audience Measurement. |
Web | From the Home screen, in the upper-right corner, click Terms and Policies. |