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Toon Disney (channel 346) changes name to "Disney XD"
(SAN DIEGO) February 13, 2009 –We have just been notified that effective February 13, 2009 "Toon Disney" (Channel 346) is changing their name to "Disney XD". Disney XD will remain on Channel 346 (North and South), as part of the Variety Package.
The ad-supported network, which takes over for Toon Disney with its own mix of multiplatform live-action and animated content, targets boys 6-14, a demographic currently dominated by Cartoon Network and Nickelodeon. Disney XD won't only be on air, but it will live online and on the mobile platform as well at DisneyXD.com The network's first original show, Aaron Stone exemplifies the network's programming direction. The show features a tween boy video game wiz who is tapped to play his best game, Hero Rising, in the real world. Other original shows such as Kid Knievel, an animated comedy series about a 12-year-old boy who aspires to become the world's greatest daredevil and Zeke & Luther, a comedy series about two friends who set their sights on becoming world-famous skateboarders will help set the tone for the network. Disney XD will also borrow a few hits from its sister Disney Channel, including popular animated series Phineas & Ferb. Disney XD will debut new episodes of the series, beginning Feb. 16.
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