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About Interactive Ads on Your TV

Last Updated: Thu, 25 Sep 2014 > Related Articles

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Summary

This information explains interactive ads on your TV.

Solution

Interactive program ads are banners that are displayed on the top or bottom third of a TV screen during a commercial or infomercial. The ad content relates to the content of the commercial or infomercial and will display within the first eight seconds of an ad. You can use your remote control to respond to the ad and request free information or samples.

Cox Communications does not run the ads. They are used by advertisers to promote products or services shown in the ads.

Accepting an Offer for Free Information or Sample 

  1. The first screen offers a chance for you to indicate interest in the product or to decline to see the ad.
     
  2. A second screen will display to confirm that you are interested, and asks for permission to share your household information so the free information or sample can be shipped to you.
  3. After you confirm or agree that you want to receive the information or sample:
    • Your household name and address are forwarded to a company that fulfills orders. 
    • The household name and address are based on your service address with Cox Communications.
    • A third banner thanking you for your request and confirming that it has been sent will display.
  4. You should receive the order by U.S. Postal Service within 15 days of the date you request it. The fulfillment company destroys your ordering information 45 days after the ad has stopped running on TV. Your household information is retained only in case your order needs to be verified, and it is not provided or sold to any other company.

Refusing an Offer for Free Information or Sample 

If you do not wish to accept the offer, do one of the following:

  • Select the No button on the ad by pressing the Right Arrow button then Select on the Cox remote.
  • Select the Exit button on the ad by pressing the Right Arrow button then Select on the Cox remote.
  • Press the Exit button on the Cox remote.
  • Press the Menu button on the Cox remote.
  • Press the Channel Up or Channel Down button on the Cox remote to tune away from the channel with the ad.
  • Allow the ad to time out after 10 seconds of inactivity.

Other Ads That Are Not Interactive Ads 

You may see other ads, such as the ones displayed at the bottom of the interactive program guide. You use the program guide ads to go directly to information about a program as well as options to start viewing the program or record it to your DVR. These ads are available as shortcuts for specific programs. They are not the interactive ads you use to order information or free samples about products shown in commercials or infomercials.


What are the banner ads I’ve seen popping up in some commercials?

The banner ads you see are interactive features that allow you to interact with ad content by requesting an offer or additional information for an offer shown in a commercial.

I requested an offer, but never received it. Can you send me one?

If it has been 15 days since you requested the offer and you have not received it, we can request that another offer be sent to you. 

I saw an ad for an offer, but I didn’t request it in time. Can I still get one?

We cannot send out offers directly; you must request them by using your remote control and placing the request through the ad.

I heard about an offer, but didn’t see the ad. Can you send me this offer?

We cannot send out offers directly; they must be requested by interacting with the ad using your remote control.

I responded several times for an offer. Can I get more than one?

It depends on the particular offer you are requesting. The advertiser sets the policy regarding how many offers may be distributed to an individual. Many allow only one offer per household.

Will interactive ads appear on my DVR recordings?

No, they should not appear on your DVR recordings.

What is done with my personal information if I request an offer or additional information about a product?

After you request additional information and then confirm your initial request, your name and address are provided to the company that fulfills your request. Your name and address may be used only for the one-time fulfillment of your request, unless there is another communication that you initiate with the advertiser. Your name and address are permanently removed from the fulfillment company‘s systems when the advertising campaign ends. We do not disclose your name and address to advertisers.

I wish to have my personal information removed from all systems used for previous requests.

After you request additional information and then confirm your initial request, your name and address are shared with the company that fulfills your request. Your name and address may be used only for the one-time fulfillment of your request, unless there is another communication that you initiate with the advertiser. Your name and address are permanently removed from the fulfillment company‘s systems when the advertising campaign ends. We do not disclose your name and address to advertisers.

I requested an offer. Will the advertiser put me on a mailing list?

No. Your name and address were used for a one-time mailing to fulfill your request. Any additional mailings are not a result of your participation in interactive television. We do not disclose your name and address to advertisers.

Does interactive advertising cost extra?

No, there is no additional cost for using interactive television.


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