Smarter Advertising More than a
Smarter Television
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Those who select
television as their favorite medium…
63% cited Cable TV their 1st
Choice!
Cable is
groundbreaking television. Its award-winning and
entertaining. Cable offers more first-run, original
programming than broadcast, and the quality and selection is
second to none. Better programming translates to more
viewers and more ENGAGED viewers for advertisers. Research
shows that cable television viewership continues to be at an
all-time high with more and more viewers shifting to cable
from broadcast.
Cox Media gives you market dominance!

Results of 2003 Consumer Perception Study -
“Which of the following media outlets do you consider your
favorite?”
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Source: MediaPost/InsightExpress
Advisory Panel 2003