Cox Media Production
      Your Advertising Message...

We will help you maximize your commercial effectiveness.

It all starts with a great idea!
The idea is the concept story that conveys your
advertising message within the commercial format.

Before an idea can be developed, it is critical for you to consider the following:

• Your specific advertising objective –
       What do you hope to accomplish?
       What image do you want to portray?
       What are your competitive advantages?

• Your target audience –
       Are you trying to reach a specific market segment?

• Your production budget

Key Points to Consider when Conceptualizing:

• Keep focused - one theme and simple messages are best.

• Ideas sell, products alone don’t.

• Show it rather than say it.

• The more you tell people, the less they remember.

• The primary goal is to influence behavior and/or generate action.

We look forward to assisting you in the production of your advertising message.