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What's So Hot About...

Is Foursquare For You?


Free stuff.
Appointed as mayor.

All this and more can be yours when you join Foursquare. You’ve probably heard a lot about Foursquare over the past year. It’s the newest social media kid on the block and is quickly making a lot of new friends. Launched in March 2009, it already has more than 4,000,000 users worldwide.

Very impressive. So what’s Foursquare about? How does it work? And how do I get free stuff? And, oh yeah, what’s up with the mayor thing?

How It Works

Foursquare is a mobile app program that allows users to connect with friends and let each other know where they are in realtime. Users are awarded points and, sometimes, badges when they “check in” at a venue, which could be a bar, restaurant, museum, park or any other place. Users can also post their check ins on Facebook and Twitter – another way of letting friends know where they are.

Points and Mayoralty

The more points you earn for every check in at a certain venue over a 60-day period can earn you the title of “Mayor” of that particular location. Mayors are often rewarded for their support with free stuff – coffees, appetizers, a discount on the bill and sometimes free hotel stays. It’s good to be the Mayor. But take note: Your title can be taken away by someone who’s checked in more than you.


The awarding of badges is a more complicated thing. Foursquare recently changed the procedure for earning and benefitting from them, and it looks like they’ll regularly change how this feature works. Right now, badges can be earned by checking into a certain venue or event that’s been tagged – although the tag is intentionally hidden, so how would you know you could earn that badge by going there? Foursquare says they do give hints where badges can be found, but otherwise are very cagey about the awarding of badges.

For the latest information on Foursquare, we recommend you check out the Foursquare site.

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