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"It's easy to install a satellite dish and all of the related equipment."
FACT: Installation of satellite dishes can be tricky, time consuming, dirty and frustrating.  For instance, do you know how to bolt a dish to your roof?  And do you know where your transponder is?  A satellite dish must point to a precise area to receive its signal, which limits the number of places that dishes can be installed and can lead to conspicuous dishes in your yard, or on your roof or deck.  Once you locate that one spot for receiving the signal – which must face southwest and not have any trees, buildings or other items in its way – the real fun begins.  Spend a day climbing up onto your roof with dish in tow and running wires through your home to the TV set, which must be within several feet of a phone outlet for the satellite receiver.  And did you know you that a phone line connection is required on any TV to order pay-per-view (PPV) or use your DVR?  Cox, on the other hand, makes it easy…whether its an easy self-install or done by a professional, you won’t have to wield a wrench, climb a ladder, fuss with a drill or search fruitlessly for that darn transponder.  And there's no hassling with phone lines to enjoy On DEMAND, PPV or your DVR.

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