FACT: On average, Cox customers pay less per month for cable service than do DirecTV or Dish Network subscribers for satellite service. Price comparisons often made by satellite companies strive to paint the picture that their service is less expensive often using bare bones satellite packages on only one TV set. The harsh reality of satellite is that there are extra costs tied to things like equipment that's required for every single extra TV, multiple dishes to receive certain channels, monthly HD programming fees and repair fees for things for which Cox does not typically charge.