GETTING STARTED
Before heading out to the retail stores, do a little online research for seasonal promotions. Electronics manufacturers and retailers can often save you money this season on an HDTV and HD service package. If you already have an HDTV, you need to make sure you’re connected to an HD source to get a true HD picture and the maximum amount of HD programming available.

CHOOSING YOUR HD SERVICE
Just because you have an HDTV doesn’t mean that the channels will be in high-definition. To receive a true HD picture, there are a few options. The first is an HD antenna mounted on your house (this would only allow a few over-the-air local broadcast HD signals) and your neighbors might not appreciate the aesthetics of this new addition to your roof! Also, this antenna option is only viable if you have an HDTV with an integrated HD tuner. The secondoption is to use an HD-capable receiver from a satellite or digital cable provider like Cox. Cox offers some important HD advantages over satellite TV.

HD EQUIPMENT
Cox provides a simple and inexpensive way to get true HD… by leasing its HD equipment for a few dollars a month… usually only about $5 more than a standard digital cable receiver. With satellite, you are required to purchase the HD receiver which can cost you hundreds of dollars. (Oh – and you may also need to purchase a new dish that’s capable of picking up HD signals.) And with Satellite once you own it, you’re stuck with it… so when it’s time to upgrade, you’ll once again need to invest big money to get the latest technology.

The need to invest in equipment with satellite gets even more expensive if you are hooked on the digital video recorder technology and want to record your favorite shows in High Def! You’ll need to dish out up to $699 for an HD capable DVR to go with a satellite TV system. On the other hand, Cox offers an inexpensive lease alternative that will allow you to save money and pay off those holiday bills!

HD PROGRAMMING CONTENT
Unlike satellite, Cox provides local broadcast stations in High Def so whether it’s watching the Olympics, your local sports teams or favorite primetime series in HD, know that Cox provides an HD format for channels that air some of the most-watched programs that everyone’s talking about!

Now that you understand the advantages offered by companies like Cox from both an HD programming content and equipment standpoint, you’ll be happy to also know that Cox offers a FREE HD programming package with rental of an HD receiver while satellite charges between $9.95 and $10.95 for much of the same programming. So not only will you save money on equipment, but you’ll save money every month with FREE HD programming!

HOW TO GET HIGH DEFINITION SERVICE FROM COX.
If you already have digital cable, the only thing you need is a replacement for the digital receiver with an HD-capable one or if you’d like, an HD enabled DVR receiver! You’ll keep all the features you like about digital cable (all the channels, the interactive program guide, etc.) with the added benefits of HD or HD/DVR! Once you have an HDTV just contact Cox and they’ll set you up with an HD receiver and service package so you can start enjoying true HD right away!