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My Voice, My Choice: Shattered
According to the National Highway Traffic Safety Administration, every 30 minutes someone dies in an alcohol related crash and young drivers between 15 and 20 years-old are more often involved in these crashes than any other age group.
In an effort to prevent such tragedies from occurring in Arizona, Cox and the Connecting with Kids network joined together to educate students on the dangers of drinking and driving through My Voice. My Choice: Shattered. Cox premiered the program to students at a local high school and at a SADD conference. At each premier event, Cox held an open forum discussion with an expert panel about the program. Cox filmed student questions and the panel discussion and included this footage in a special one-hour program, which premiered on Cox7-AZ. The program also utilized Cox’s Interactive technology and asked viewers to answer questions with their remote.
My Voice, My Choice: Caught in the Web
The growing popularity of social networking sites like MySpace and Friendster are making teens more susceptible to online predators than ever before.
A recent survey from Cox Communications in partnership with the National Center for Missing & Exploited Children (NCMEC) revealed that many teens are not as cyber smart as their parents and guardians may think.
Consider these statistics:
- A large majority of teens (71%) have established online profiles on social networking sites such as MySpace, up from 61% in 2006.
- 69% of teens regularly receive personal messages online from people they don’t know and most don’t tell a trusted adult.
- Females are far more likely than male teens to post personal photos or videos of themselves (70% vs. 58%).
In an effort to educate Arizona youth about the dangers of the Internet, Cox in partnership with Connecting with Kids Network joined together to create an educational outreach initiative titled My Voice. My Choice: “Caught in the Web.” The initiative empowers students to make good decisions by creating a common dialogue with each other, educators and parents.
“Caught in the Web” is the true story of a 13 year-old girl, Kylie Taylor, who met a 47 year-old man online. At first, they communicated only online, then they started talking to each other on the phone and finally they agreed to meet in person. When they met, Kylie was abducted, raped repeatedly and locked in a basement. “Caught in the Web” features interviews with Kylie Taylor, law enforcement officials and online predators who are serving time in prison. My Voice. My Choice: “Caught in the Web” premiered on Cox7-AZ and featured interviews with local students from Arizona high schools.
High School Sports
Cox7-AZ has televised high school football in Arizona for more than 25 years. In addition to football, the Cox7-AZ sports team covers high school soccer, volleyball, softball, baseball, wrestling and basketball!
Visit www.cox7.com to see a complete schedule of all the upcoming games.
After The Bell
After the Bell is helping change negative attitudes about teenagers and negative perception about schools by bringing attention to all the good things that are happening on and off the campus each and every day, After the Bell.
After the Bell offers viewers a glimpse onto Arizona high school campuses and explores the happenings of interesting clubs and activities that take place each day. The show, which has told more than 540 stories about Arizona high school life over the last five years and is produced in cooperation with the Arizona Interscholastic Organization (AIA), is a comprehensive, fast paced, informative, fun look at high school life in Arizona. It even serves as an information source for teachers, administrators, high school and middle school students, families – anyone that wants to hear about the great things happening in our high schools everyday. Students helping other students; clubs reaching out to the less fortunate in their community; a total healthy sports experience – these practical lessons of everyday life can only be learned from outside the classroom, After the Bell. To find out more about After the Bell, please visit www.cox7.com.
Connect with Kids
Cox Connect with Kids offers Arizona schools a unique, multimedia curriculum package to address character and safe & drug free issues in both schools and communities. The program incorporates in-class curriculum, exclusive web-content, and on-air programming to help improve school and community climate. Cox works with local partner schools to create a weekly television show that addresses timely issues, including bullying, discrimination, eating disorders, community service and overcoming disabilities. Connect with Kids programming can be seen on Cox7-AZ. To learn more about this unique educational programming, please visit www.cox7.com.
Brainstorm
Brainstorm is a half-hour high school quiz program that features three teams of three players. The teams represent different Arizona high schools and answer questions based on a typical high school curriculum. The teams compete against each other using a buzzer system to earn the opportunity to answer questions. Points are earned for correct answers and penalties for incorrect answers vary each round. The team earning the most points will return to play in the semi-final game with the opportunity to advance to the championship round all on Cox7-AZ!
Tune in to Cox7-AZ to catch the next season of Brainstorm!
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