Billy Farina is Senior Vice President of Advertising Sales for Cox Communications Inc. He is responsible for all operations, strategic planning and development for Cox Media, the company’s advertising sales division.

Prior to his current position, Farina served as Regional Vice President for CableRep Advertising, now known as Cox Media, overseeing Cox's ad sales operations in various markets. Previously, he was Director of Advertising Sales for CableRep in Atlanta.

Farina joined Cox in 1984 as Account Executive in Rhode Island and was later promoted to General Manager in New England. In 1993, he oversaw ad sales in Cox's U.K. operation.

A graduate of the University of Arizona with a B.A. in radio and television communications and a B.S. in political science, Farina also holds an M.B.A. from the University of Connecticut. He is on the boards of directors for numerous organizations and businesses including the Cable Advertising Bureau, National Cable Communications and Cable Positive.

August 2006