"Football, Food and Families” is a public affairs initiative of Cox Communications in conjunction with the Greater Baton Rouge Food Bank. In the last two years, we have raised more than 70,000 pounds of food to help families in East Baton Rouge, West Baton Rouge, Iberville, Ascension, St. James and Livingston parishes.

Here's how it works:  throughout the Cox4 Game of the Week season, schools compete to raise the most food - here's how you can help.

Just bring non-perishable food items to any Cox4 Game of the Week . You could be chosen to kick a field goal at halftime to win great Cox prizes.  Get your “Football, Food & Families” game schedule at any Cox lobby or Smoothie King location – the card is good for special discounts at Smoothie King.

Watch the Cox4 Game of the Week  Tailgate Show, every Friday night LIVE at 6:30 for updates.